LIKELIHOOD STORIES

Stories

  1. LIKELIHOOD, Meet Stepney Workers Club

    by Max Slade

    Built by freethinkers, sneaker brand Stepney Worker’s Club was created to fill a gap in the sneaker market: the perfect “authentic” vulcanized shoe. It’s rare that a company so new can instantly feel so timeless, yet SWC’s quality production and unique design accomplishes just that. Born out of East London, the “brand to watch” for 2021 is now available at LIKELIHOOD.
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  2. Nike Swoosh Pack FW 2021

    by Maxwell Slade

    Named for sneaker culture’s most iconic logo, Nike’s latest “Swoosh Pack” brings in a brand new selection of high-quality casual wear perfectly set up for the colder months ahead.
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  3. CDG BLACK

    by Maxwell Slade

    Brought into the spotlight in 2009, the creation of BLACK also allowed for a new price point aimed at making the brand’s most refined pieces more accessible to their following. Nothing describes the theme of the brand better than the situation responsible for its formation: recession.
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  4. UNDERCOVER x Evangelion

    by Max Slade

    A founding father of Japanese fashion, pieces from Undercover’s archived work are more desirable than ever in today's fashion industry. And, when considering the endless sources of founder Jun Takahashi unique inspirations, it’s no wonder why.

    This idea remains ever-present in the label’s latest collection, a meticulously crafted set of pieces derived from anime series Neon Genesis Evangelion.

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  5. LIKELIHOOD, Meet ACRONYM

    by Max Slade

    It is with great pleasure that we welcome ACRONYM to the LIKELIHOOD family, a brand with a rich history in functionality and highly regarded by the entirety of streetwear and fashion.
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  6. LIKELIHOOD, Meet Saucony

    by Max Slade

    LIKELIHOOD, Meet Saucony.

    Born out of Kutztown, Pennsylvania in 1898, legendary sneaker label Saucony has spent decades since its formation establishing the perfect balance between performance and lifestyle trainers.

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  7. Spin The Globe: Los Angeles, CA

    by Max Slade

    Despite the size of our shop, taking a visit to LIKELIHOOD can be considered an international journey, with each of our brands containing their own unique background and story. To tell these stories, we’ll need to spin the globe and go deeper into where it lands. First stop: Los Angeles, in the form of lifestyle brands Mister Green and General Admission.
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  8. LIKELIHOOD, Meet Salomon

    by Store Admin

    LIKELIHOOD’s first selection of Salomon footwear gets down to the fundamentals, in the form of the XT-6. Worn by athletes and sneakerheads alike, the tactical silhouette is prepared for all conditions, with EVA cushioning designed to lessen impact on trail surfaces and a lugged sole geared toward downhill travel.
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  9. Hidden Figures - Ria Thomas & Jaymz Nylon

    by Max Slade

    Ria Giuliano Thomas and Jaymz Nylon have always been a dream team since meeting in 1998. Their shared vision for an environmentally conscious world is crystal clear, both through their work separately, while also together in the form of LivAble studios. Focused on repurposing deadstock fabric and collaborating with a variety of like-minded artists, the pair are just beginning to define LivAble studios’ legacy.
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  10. What We're Doing, with Jazzlynne Phillips

    by Store Admin

    Get to know the LIKELIHOOD team with our latest blog, What We're Doing.
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  11. What We're Doing, with Jackie Noel-Hemenway

    by Store Admin

    Get to know the LIKELIHOOD team with our latest blog, What We're Doing.
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  12. Did You Know?

    by Max Slade

    Putting on a t-shirt first thing in the morning may not bring any second thought. The garment is simple as can be, and used either as a base layer ...
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