Blog

Since their beginnings, streetwear brand Emotionally Unavailable has been star-studded. One of its founders, Edison Chen, has experienced a significant career in acting, music, and most notably, fashion and lifestyle products. His journey began as early as 2003 with the creation of [CLOT](https://www.instagram.com/clot/?hl=en), which set out to provide their own spin on both streetwear and home goods. Chen’s partner in crime, KB Lee is known for numerous achievements in his industry.      Throughout his work at both [Undefeated](https://undefeated.com/) and Emotionally Available, Lee became the first Korean to work with Nike, designed clothing for pre-fame [Kanye West](https://www.billboard.com/music/rb-hip-hop/kanye-west-donda-2-listening-experience-will-stream-exclusively-on-stem-player-site-1235034657/), and has...

Meaning “bear” in Finnish, century-old footwear brand [Karhu](https://us.karhu.com/) precedes most of the sneaker world’s modern giants in their history and design. During the 70s, [Karhu](https://us.karhu.com/) grabbed the attention of millions on and off the track, during which their trainers became standard for the world of track and field and the favorites of several esteemed track coaches. Their resume only broadened with a new cushioning system in 1976, along with one-of-a-kind lacing technology two decades after that. [Karhu](https://us.karhu.com/) are undeniable for any and every sneaker fan, take it from us: they are LIKELIHOOD’s only collaborator to date. There’s hype, and then...

We are proud to announce the very first edition of the LIKELIHOOD Awards for 2021. Categories and nominees were carefully handpicked and curated based on our favorite releases that dropped this year, and winners were selected through your votes!   Hype Award: The Hype Award is presented to a sneaker that dominated and controlled the year's trends. Worn by celebrities, designers, and sneakerheads alike, your nominees are: 1. Jordan 1 Retro High 85 Neutral Grey: A favorite of Air Jordan’s original 1985 Jordan 1 release, the “Neutral Grey” keeps its original shape and only increases in notoriety with its highly anticipated...

At first glance, Superplastic may look like no more than a luxury toy company, bringing out-of-the-box character ideas to reality in limited numbers. For only being active since 2018, their brand’s marketing strategy unmatched, developing new ways to combine the toy and streetwear world to immeasurable success. New drops sell out almost instantly, and their impressive level of consistency with updated apparel and toys only push them further forward.

Currently at the forefront of Seattle’s fashion sphere, creator John Lee’s unique “outfit grid” style allows his audience to get a detailed glimpse of his styling process from his own perspective, ultimately laying out a solid understanding of his vision and the story with each post. John sees the local fashion scene beginning to break through the classic PNW barrier, with individuals and brands utilizing their own creative aesthetic while shining a light on what it means to be a Seattleite.