LIKELIHOOD STORIES

Stories

  1. We're Obsessed with Sandy Liang’s Salomons (and You Should Be Too)

    by Fiona Mary

    Think of something childlike - like a mystical fairy wonderland, or a set of Pollypocket dolls - add a pinch of 90’s grunge, a touch of outdoor fun...
    Read more →
  2. Team Spotlight: Will Charley

    by Daniel Ball

    The creative team: where the magic happens at LIKELIHOOD.  Many might not know this, but nearly all of our editorials are produced in-house by our...
    Read more →
  3. Team Spotlight: Lola Reinhardt

    by Michael Won

    The creative team: where the magic happens at LIKELIHOOD.  Many might not know this, but nearly all of our editorials are produced in-house by our ...
    Read more →
  4. Team Spotlight: Alyssa Guzman

    by Michael Won

    The LIKELIHOOD business team. You may not see them when you walk into our stores, but they’re the ones that keep the engine running every single da...
    Read more →
  5. Team Spotlight: Zoe Dreyer

    by Michael Won

    For this week's store team feature, we sat down with Capitol Hill store team lead, Zoe Dreyer.
    Read more →
  6. Introducing, norda

    by Ian Peterson

    "INSPIRED BY CANADA'S TOUGHEST CONDITIONS." When you visit norda's website, that quote is the first thing you'll notice in big letters, because it...
    Read more →
  7. Team Spotlight: JJ Kim

    by Michael Won

    For this week's store team feature, we sat down with JJ Kim - store attendant at our SLU location and denim extraordinaire.

    Read more →
  8. Introducing, Doublet

    by Michael Won

    Founded by Masayuki Ino in 2012, Doublet seeks to inject a sense of childlike wonder and imagination into an industry that often takes itself too seriously.

    With 7 years of experience working for Mihara Yasuhiro as a chief designer of footwear and accessories under his belt, Ino’s transition to pursue his own brand was an intuitive next step.

    Read more →
  9. Artist Spotlight: Kobe Hansen

    by Michael Won

    Born, raised, and currently living in North Seattle, Kobe Hansen is a multi-disciplinary creative with years of experience in front of, and behind the camera lens.

    In an interview taken with him after a shoot in the Likelihood studio, he described himself in straightforward terms - “I’m just a North Seattle kid who wants to create and capture stories.”

    Read more →
  10. Team Spotlight: Tracie Ramirez

    by Michael Won

    For this week's store team feature, we sat down with the store lead at our SLU location, Tracie Ramirez.

    Read more →
  11. A Reflection on Black Ivy

    by Michael Won

    ‘Black History Month’, since its preliminary conception by Carter G. Woodson and the ‘Association for the Study of Negro Life and History’ in 1926, has always been about a more truthful re-membering and retelling of American history - a history not written about in our country’s textbooks.

    Read more →
  12. Stadium Sessions, Vol. 1: Sango

    by Ian Peterson

    Sango, like me, is from Seattle. Unlike me, he is an extremely talented producer & DJ. Best known for his remixes of Drake, Solange x Carti & The Weekend (to name a few), Sango has mastered the art of innovating sound through various cultures & genres. Remixes aside, he’s produced for some of the biggest names in hip-hop & R&B...
    Read more →