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Likelihood Welcomes Good Morning Tapes! Ever dreamed of owning a clothing brand & music label? For Australian DJ Adam Biesiot, this dream became a reality through Good Morning Tapes. Created as a music label and clothing brand, Good Morning Tapes is based out of the coastal village of Seignosse, France. Collaboration is at the heart of the brand, with each contributor asked to pay homage to “Spirit, Gaia or Source” in their own unique way. Each release is limited and made with love and care to offer their customers an opportunity to take part in their story. The sense of creative earth-forward spirit is ever-present...

For SS22, Suicoke takes you on a tour of Lake Como, and the elegant line work of Giuseppe Terragni, Pietro Lingeri, and Gianni Mantero. The trio’s aesthetic is best described as Italian rationalism, a technique dating back as early as the 20th century. While dated in some ways, it represents a look toward the future with visions of speed and dynamism. It’s this exact philosophy that carries into the design work of [Suicoke’s] newest season. For the most part, the Japanese footwear label finds comfort in the familiar, continuing to reissue classics like the Moto-Cab and Kisee-V sandals. Yet, their...

Meaning “bear” in Finnish, century-old footwear brand [Karhu](https://us.karhu.com/) precedes most of the sneaker world’s modern giants in their history and design. During the 70s, [Karhu](https://us.karhu.com/) grabbed the attention of millions on and off the track, during which their trainers became standard for the world of track and field and the favorites of several esteemed track coaches. Their resume only broadened with a new cushioning system in 1976, along with one-of-a-kind lacing technology two decades after that. [Karhu](https://us.karhu.com/) are undeniable for any and every sneaker fan, take it from us: they are LIKELIHOOD’s only collaborator to date. There’s hype, and then...

We are proud to announce the very first edition of the LIKELIHOOD Awards for 2021. Categories and nominees were carefully handpicked and curated based on our favorite releases that dropped this year, and winners were selected through your votes!   Hype Award: The Hype Award is presented to a sneaker that dominated and controlled the year's trends. Worn by celebrities, designers, and sneakerheads alike, your nominees are: 1. Jordan 1 Retro High 85 Neutral Grey: A favorite of Air Jordan’s original 1985 Jordan 1 release, the “Neutral Grey” keeps its original shape and only increases in notoriety with its highly anticipated...

At first glance, Superplastic may look like no more than a luxury toy company, bringing out-of-the-box character ideas to reality in limited numbers. For only being active since 2018, their brand’s marketing strategy unmatched, developing new ways to combine the toy and streetwear world to immeasurable success. New drops sell out almost instantly, and their impressive level of consistency with updated apparel and toys only push them further forward.