Blog
Emotionally Unavailable is Now... Available?
Posted by Ari Cohen on

Since their beginnings, streetwear brand Emotionally Unavailable has been star-studded. One of its founders, Edison Chen, has experienced a significant career in acting, music, and most notably, fashion and lifestyle products. His journey began as early as 2003 with the creation of [CLOT](https://www.instagram.com/clot/?hl=en), which set out to provide their own spin on both streetwear and home goods. Chen’s partner in crime, KB Lee is known for numerous achievements in his industry.  Throughout his work at both [Undefeated](https://undefeated.com/) and Emotionally Available, Lee became the first Korean to work with Nike, designed clothing for pre-fame [Kanye West](https://www.billboard.com/music/rb-hip-hop/kanye-west-donda-2-listening-experience-will-stream-exclusively-on-stem-player-site-1235034657/), and has...
Details in Focus: Karhu
Posted by Ari Cohen on

Meaning “bear” in Finnish, century-old footwear brand [Karhu](https://us.karhu.com/) precedes most of the sneaker world’s modern giants in their history and design. During the 70s, [Karhu](https://us.karhu.com/) grabbed the attention of millions on and off the track, during which their trainers became standard for the world of track and field and the favorites of several esteemed track coaches. Their resume only broadened with a new cushioning system in 1976, along with one-of-a-kind lacing technology two decades after that. [Karhu](https://us.karhu.com/) are undeniable for any and every sneaker fan, take it from us: they are LIKELIHOOD’s only collaborator to date. There’s hype, and then...
The 1st Annual LIKELIHOOD Sneaker Awards
Posted by Maxwell Slade on

We are proud to announce the very first edition of the LIKELIHOOD Awards for 2021. Categories and nominees were carefully handpicked and curated based on our favorite releases that dropped this year, and winners were selected through your votes! Hype Award: The Hype Award is presented to a sneaker that dominated and controlled the year's trends. Worn by celebrities, designers, and sneakerheads alike, your nominees are: 1. Jordan 1 Retro High 85 Neutral Grey: A favorite of Air Jordan’s original 1985 Jordan 1 release, the “Neutral Grey” keeps its original shape and only increases in notoriety with its highly anticipated...
LIKELIHOOD, Meet Superplastic
Posted by Maxwell Slade on

A Day in the Life, with John Lee
Posted by Ian Peterson on
