A heritage brand born in the heart of West Hollywood, on Sunset Boulevard, Oliver Peoples was founded in 1987 with the opening of its first boutique. The unique culture of Los Angeles – elements of fashion, film, art, music – continues to inspire the product and vibe of the brand. From the beginning, Oliver Peoples had a passion for superior product, a distinctive culture rooted in California. These core values have remained at the heart of the brand and endure today. Through an authentic and consistent voice, Oliver Peoples has never relied on a logo but instead on fostering relationships with like-minded consumers who appreciate and respect their approach.