Opening Soon in SLU

Opening Soon in SLU

by Ian Peterson


The rumors are true: we are opening up a second store in Seattle!

Located at 2201 Seventh Ave., our new store is undoubtedly our biggest operation yet and couldn't have been made possible without the overwhelming support of you - our community. Made by locals for locals, the South Lake Union boutique aims to carry out our vision by bringing about a new shopping experience to the city and new opportunities to participate in the ever-evolving fashion industry - an industry in which Esquire Magazine believes that Seattle is a style capital. With over 2,000 square feet of retail space (two times the size of our current store), the store will look similar to what you already know and love about our Capitol Hill location: natural lights, open floor plan, sophisticated finishes & details, and an even bigger shoe stadium to place all of our favorite drops into the spotlight.


The location itself is in the center of Downtown Seattle, and offers a memorable shopping experience that will serve as a staple attraction of the city. Additionally, the SLU store will serve as a hub for creatives to collaborate on community-led activations, and will allow us to expand our services to new heights. It is a reflection of the creative environment that Seattle is known for, and an open invitation to the diverse world of fashion.

Regarding product selection, the new location will house a range of our most popular and sought-after brands, including staples in the industry such as Nike, New Balance, Mihara Yushiro, Martine Rose, ACRONYM, COMME des GARÇONS Homme Plus, and much more.


Since opening up our Capitol Hill store in 2015, it has been our mission to build a community for those who wish to develop their own personal style while creating a special experience for all who step through the doors. Our “Make It Special” mantra has never faltered, rather evolved into something even bigger than we could’ve ever imagined. From the scavenger hunts for exclusive releases & pop-ups with celebrities like Freddie Gibbs, to our seasonal sneaker drives, our core focus has been on delivering one of the most engaging & unique shopping experiences in the greater Seattle area.

Much like our Capitol Hill location that opened over seven years ago, our new store serves as a haven for those who are already involved with the fashion community or wish to become a part of it. Although we do not have an official opening date at this time, just know: IT’S VERY, VERY SOON! Thank you to everyone who have supported over the years. We couldn’t be more excited to open the doors to you all, and can’t wait to unveil the plans we have in store (both literally and figuratively).

Learn more about the new store in HYPEBEAST’s article.