LIKELIHOOD, Meet Superplastic
by Maxwell Slade·
Somewhat of a new venture for our broadening selection, we cannot overstate the level of excitement we hold when it comes to this brand. With a vision for the future and a massive social media presence, it’s time Seattle got to meet some new, inanimate companions.
At first glance, Superplastic may look like no more than a luxury toy company, bringing out-of-the-box character ideas to reality in limited numbers. For only being active since 2018, their brand’s marketing strategy unmatched, developing new ways to combine the toy and streetwear world to immeasurable success. New drops sell out almost instantly, and their impressive level of consistency with updated apparel and toys only push them further forward. After gaining the attention of countless social media users, large publications like Variety have expressed similar excitement about Superplastic’s trajectory, likening them to “the next Disney, Marvel, and Supreme combined.” For us, Variety’s statement hits the nail on the head: patiently waiting for new releases brings out a childlike wonder in the brand’s fanbase, bringing figurines to life through animation gives them hero-esque qualities, and Superplastic’s high demand and low supply is most reminiscent of streetwear labels like Supreme.
Yet, these characters aren’t merely figurines...they are celebrities. Beyond stationary details and plastic poses, one look at anything Superplastic online shows how they act once brought to life. Larger figures like Janky and Guggimon have the biggest personalities, and maintain massive social media presences which combine for a following of over 2 million on Instagram alone. For Janky, it’s an out-of-control life of adrenaline, put simply in his bio: “Will twerk for nuggz and sneakers.” His dress sense is glamorous, with new chains featured in nearly every new lifestyle photo. Other posts show where his takes on pop culture lie, with ironic jabs at Jeff Bezos and an emotional tribute to Britney Spears.
Since establishing their own world of plastic influencers, the brand has turned their attention to the virtual world in 2021, in the hopes of developing their own set of NFT characters. The digital collection collaborated with artist Paul Budnitz, who’s five animated creations sold for upwards of 70k. Few of Superplastic’s peers have the same level of foresight, begging the question: what can’t they adapt to?
LIKELIHOOD’s first selection of Superplastic figurines range from a J Balvin collaboration, to new renditions of the brand’s most notorious influencers: Guggimon and Janky. Their work with the Colombian singer marks another highly successful link up, and shows how (literally) bright their future is. The featured “Neon Dreamz” 8” has nearly doubled in value since its debut, and seems to only keep rising with time. However, the collaborations don’t end there: the likes of Gorillaz, Rico Nasty, Steve Aoki, Volkswagen, and more have all enlisted the brand’s help to bring through an entirely new sense of personality.
OUR FAVORITE PICKS
- Pasadena Pink SuperKranky: Yet another collaboration, the Pasadena Pink SuperKranky is designed in part by graffiti artist Sket One. Unsurprisingly, the result represents exactly that, turning Kranky into a highly detailed spray paint can complete with a detachable cap, microscopic detail work, and my favorite: the incredibly realistic sound effect it produces when shaken.
Never Cry SuperJanky: Another instantly sold out design, “Never Cry” is a biker-inspired, badass version of Janky complete with weaponry and protective gear. According to Superplastic themselves, SuperJanky is the most dangerous of the hog-riding trio, and is my pick for most stylish character considering the shimmery gold jacket.
Guggimon Chop Chop Lights Out: Created in extremely limited quantities--1,555 to be specific--Guggimon’s “Chop Chop Lights Out” version is simultaneously frightening and pleasing to the eye. Its neutral color combination is complete with a skull mask and an axe sneakily held behind the back. It’s worth giving a disclaimer that it may give nightmares to some (and by some I mean me), but once you get past that it’s a must for any Superplastic or figurine collector.