Likelihood Welcomes Good Morning Tapes!

Ever dreamed of owning a clothing brand & music label? For Australian DJ Adam Biesiot, this dream became a reality through Good Morning Tapes.

Created as a music label and clothing brand, Good Morning Tapes is based out of the coastal village of Seignosse, France. Collaboration is at the heart of the brand, with each contributor asked to pay homage to “Spirit, Gaia or Source” in their own unique way. Each release is limited and made with love and care to offer their customers an opportunity to take part in their story. The sense of creative earth-forward spirit is ever-present in their exclusive releases - with playful graphics and designs that push boundaries at the center of their design aesthetic - and we couldn't be more excited to be one of the few boutiques on the West Coast to carry their products.

For their SU 2022 collection, Good Morning Tapes teamed up with artists Joe Roberts and Swampy for pieces such as the ‘LSD World Peace Dinosaur Long Sleeve Tee’ and ‘Swampy Train Short Sleeve Tee’.

Joe Roberts is a Wisconsin-born artist and also is known under the alias LSD World Peace. His art consists of whimsical paintings and illustrations that draw inspiration from pop culture. With collaborations with brands such as Supreme, his collaboration with Good Morning Tapes is right up his alley. Swampy is a graffiti artist from Oakland, California that operates anonymously. He creates provocative prints with the use of symbols, an aesthetic that fits perfectly with Good Morning Tapes’ spirit.

Bight all-over patterns, colorful dinosaurs, and robots adorn organic cotton shirts and sweatshirts. This collection makes any conventional outfit unconventional with simple summery graphics and standout pieces.

Explore the Good Morning Tapes SU 2022 Collection HERE